La Super Bowl, Chrysler i Mercadona

Arévalo és lo més valencià

Les xuminades de M.I.A. (multimilionària estrella electrònica, activista tamil i princesa consort de la Warner) durant l’espectacle de la Super Bowl d’Estats Units –ben secundades pels posteriors escarafalls de la lleona ferida Madonna–, han fet passar relativament desapercebut l’anunci emès pel fabricant d’automòbils Chrysler durant la famosa sèrie de publicitat d’aquest partit, que té fama mundial i que té una audiència superior a tot el que et pugues imaginar, “Gran Hermano” inclòs.

L’anunci de Chrysler (“It’s halftime in America”), protagonitzat pel gran Clint Eastwood, no va promocionar cap nova berlina ni cap pick-up de darrera generació, com hauria estat el més lògic. Ben al contrari, no es va centrar en cap model de cotxe sinó que ho va fer en posar el solfa la ciutat de Detroit, la meca de la indústria automobilística americana i el lloc on més s’han viscut tant el somni americà dels anys cinquanta i seixanta com, des de la dècada dels setanta i la primera crisi del petroli, la més gran de les depressions. Paradigma del que ha passat a moltes ciutats dels USA, Detroit s’ha enfonsat en la més llòbrega de les misèries i malda ara per ressuscitar de les seues pròpies cendres. I això és el que han volgut constatar i animar tant la casa Chrysler com l’actor de “Harry el sucio”, malgrat que els dólars que estan intentant tornar a posar en òrbita la principal ciutat de Michigan i amb ella la indústria de l’automòbil, provenen precisament de la política inversionista del president Obama, la bèstia negra de republicans i banquers en general i, fins i tot, del propi Clint Eastwood.

Aquesta injecció de moral per a una de les ciutats més castigades per totes les crisis és un exercici democràtic i solidari de primera magnitud. Val que a Chrysler li interesse que Detroit s’arregle i que funcione bé per a poder reprendre la fabricació i la venda de cotxes. És el capitalisme, és clar, però no deixa de ser una mostra d’integració empresarial en el teixit territorial, d’agraïment a la labor feta i a la que es pot fer i de reconeixement de la necessitat de comptar amb una base humana ferma i decidida per a poder sobreviure.

És per això, vist l’exemple americà, que li proposem a Mercadona que, en un esclat d’imaginació absolutament fantàstic, programe un bon anunci televisiu per a la Nit de la Cremà on reivindique no els seus productes “Hacendaño”, sinó l’autèntica idiosincràsia del País Valencià, el seu esperit emprenedor, alegre i ditxaratxero, que en realitat no té res a veure amb la corrupció, el malbaratament, la imbecilitat i el llatrocini que ens atenalla. Seria genial poder tancar-los la boca d’una vegada a tots els envejosos (de la resta de l’Estat, de tot Europa i fins i tot dels confins del Sistema Solar) que ens acusen de corruptes, da balafiadors, de malversadors, de violadors de falleretes i de tot el que et pugues imaginar (i el pitjor és que ens ho diuen ara, com si fórem idiotes i no ens n’haguérem adonat del percal el mateix dia que Saplana es va apalancar a la poltrona i va manar que li feren un jacuzzi al despatx de la Generalitat…).

Desgraciadament, coneixent el panyo, el més segur és que, cas de fer aquest improbable exercici de política empresarial, en lloc d’un personatge emblemàtic com és Clint Eastwood, el sr. Juan Roig contractarà per a l’anunci al tarambana d’Arévalo.

És el que sol passar per ací. Millor ens callem i ho deixem estar…

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